Store Persona beta v1.0

SP Store Persona beta v.3.0

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Identity Persona Title * Slugifies to handle. Max 60 chars. Persona Description Short profile shown next to the title in the dashboard list. Max 200 chars.

Destination Page Shopify Product (optional)

No product selected.

Context Sources

Primary Media Image

From:

Carousel Media Images (up to 6)

From:

Headline Text * 0/100 Primary Text * 0/100 Description Text * 0/500 Click ✨ to auto-write each line with Claude. The button unlocks (turns green) once a Shopify product is selected and at least one filter is chosen in every Persona section.

Product Metafield Definitions

Which filters define this persona? Mirrors the V6 filter taxonomy.

Hair Type `custom.scalp_type`

Hair Benefits `custom.shop_by_benefit`

Hair Concerns `custom.shop_by_concern`

Hair Likeness `custom.hair_likeness`

Shopping Mission `custom.shopping_mission`

Urgency Tools stubbed

Values save into urgency_config_json but storefront wiring lands in a later sprint.

Price Slash Out Off

Mode

Amount Kind

When

Countdown Timer Off

When

Days Hrs Min Sec

Banner Text

Position On Timeout

Popups Off

When

Offer Amount Kind

Eyebrow Text Headline Text Body Text Discount Code Text

Limited Quantity Off

When How many products are limited

Surprise Section Off

When

Offer Amount Kind

Eyebrow Headline Body Discount Code Text

Announcement Bar Off

Message #1 Message #2 Message #3 Message #4

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Persona
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Attribution

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Persona Title
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?utm_persona=— &utm_persona=—

Description: —

No data for this metric in the selected window.

Conversions

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Shopify Orders

Revenue

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Shopify Orders

Total Adspend

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Meta Ads — waiting on credentials

Unique Visitors

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GA4 — waiting on credentials

Conversion Rate

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GA4 — waiting on credentials

ROAS

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Revenue ÷ Ad Spend

CAC

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Ad Spend ÷ Conversions

Prospecting Adspend

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Meta — campaigns matching 'prospecting'

Retargeting Adspend

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Meta — campaigns matching 'retargeting'

All Contacts Captured

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Unique contacts (deduped)

All Contacts Capture Rate

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Contacts ÷ Unique Visitors

Converted Contacts Captured

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Contacts with completed order

Converted Contacts Capture Rate

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Converted ÷ Unique Visitors

Non-Converted Contacts Captured

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Contacts without order

Non-Converted Contacts Capture Rate

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Non-converted ÷ Unique Visitors

AOV

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Shopify Orders — pending

Shopify Orders — never GA4 — never Meta Ads — never Klaviyo — never

Unique Visitors —

Sessions —

Conversions —

Revenue —

Source	Medium	Campaign	Visitors	Sessions	Conv.	Revenue	CVR	AOV

GA4 — never

Name	Email	Role	Status	Actions

Hair Type `custom.scalp_type`

Hair Benefits `custom.shop_by_benefit`

Hair Concerns `custom.shop_by_concern`

Hair Likeness `custom.hair_likeness`

Shopping Mission `custom.shopping_mission`

Persona Profile

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Settings

Team Members

Store Persona

Store Persona

New Persona

Basics

Filter Taxonomies

Product & Folder

Clone Persona

Hair Type custom.scalp_type

Hair Benefits custom.shop_by_benefit

Hair Concerns custom.shop_by_concern

Hair Likeness custom.hair_likeness

Shopping Mission custom.shopping_mission

Dashboards

Personas

← Back Folder

Settings

Team Members

Invite Team Member

Edit Team Member

Remove Team Member

Hair Type `custom.scalp_type`

Hair Benefits `custom.shop_by_benefit`

Hair Concerns `custom.shop_by_concern`

Hair Likeness `custom.hair_likeness`

Shopping Mission `custom.shopping_mission`

Folder